Virginia’s black-owned restaurants have introduced innovative ‘pay what you can’ As part of Black History Month, a growing number of Black-owned restaurants across Virginia are offering pay-what-you-can menu options this week — from February 17 through February 22 — to help residents experiencing financial hardship enjoy nutritious meals without a set price tag.
The initiative includes restaurants in cities such as Richmond and has expanded this year to additional communities including Virginia Beach and Norfolk, reflecting a broader statewide commitment to food access and community care.
How It Works
Instead of fixed prices, participating restaurants invite customers to pay what they are able for select menu items. The model is designed to reduce barriers for individuals and families facing temporary or ongoing financial challenges. Those who can afford to pay full price — or more — are encouraged to do so to help offset costs for others.
Restaurant owners say the effort reflects a long tradition of mutual aid within Black communities and aligns with the spirit of Black History Month: honoring resilience, solidarity, and service.
Why It Matters
With rising food costs and economic uncertainty affecting many households, organizers say the initiative provides both practical support and a reminder of the power of community-based solutions. For small businesses, it is also an opportunity to uplift Black culinary entrepreneurship while giving back to the neighborhoods that sustain them.
How to Find More Information
Residents interested in participating or learning which restaurants are offering pay-what-you-can menus can:
Visit the restaurants’ official social media pages for updated menu details and hours.
Search local news coverage, including reporting from WWBT 12 On Your Side, which highlighted the initiative.
Contact participating restaurants directly to confirm availability and any guidelines.
Check community organization websites and local Black business directories for updated participant lists.
Because participation may vary by day and location, diners are encouraged to verify details in advance.
