Recall Alert: Neuhaus Chocolates NV Initiates Voluntary Recall of Belgian Chocolate Moments Smurfs Popping Milk Chocolates with Cookies
On August 08, 2025, Neuhaus Chocolates NV announced a voluntary recall of their Belgian Chocolate Moments Smurfs Popping Milk Chocolates with Cookies due to the presence of an undeclared wheat allergen. The FDA published the recall notice on August 10, 2025. This recall affects the food and beverages industry, specifically the chocolate products market.
Reason for Announcement
The recall was initiated after an internal check revealed that the product contained wheat, which was not declared on the packaging. The problem was caused by an exceptional combination of circumstances in which the Enterprise Resource Planning (ERP) system failed to include the allergen on the packaging. As a result, people with an allergy or severe sensitivity to wheat are at risk of serious or life-threatening allergic reactions if they consume these products.
Product Description and Distribution
The affected product is the Belgian Chocolate Moments Smurfs Popping Milk Chocolates with Cookies, which was distributed between July 21, 2025, and August 04, 2025, through Neuhaus stores in New York, Virginia, Maryland, Pennsylvania, Washington D.C., and via the Neuhaus webshop. The product can be identified by the following lot numbers and best before date:
| Batch Number | Best Before Date |
|---|---|
| 80108690 | 13/01/2026 |
| 80108763 | 13/01/2026 |
Given the recent release and short sales period, only 150 units have been sold, and no complaints or illnesses have been reported to date.
Company Contact Information
Consumers with questions or concerns can contact the company at:
- Phone: +32 2 568 23 00
- Email: cu**********@*****us.be
- Customer Care hours: Monday – Friday, 8 a.m. – 5 p.m. CEST (Central European Summer Time)
Product Photos
A photo of the affected product can be found on the FDA website, which shows the packaging and the product itself.
Conclusion
In conclusion, the voluntary recall of Belgian Chocolate Moments Smurfs Popping Milk Chocolates with Cookies by Neuhaus Chocolates NV is a necessary measure to protect consumers with wheat allergies or sensitivities. The company’s prompt action and cooperation with regulatory authorities demonstrate their commitment to consumer safety. Consumers are advised to return the product to the point of sale and contact the company with any questions or concerns.
Frequently Asked Questions (FAQs)
Q: What is the reason for the recall?
A: The recall is due to the presence of an undeclared wheat allergen in the product.
Q: Which products are affected by the recall?
A: The affected product is the Belgian Chocolate Moments Smurfs Popping Milk Chocolates with Cookies.
Q: What are the lot numbers and best before dates of the affected products?
A: The affected products have the following lot numbers and best before dates:
- Batch Number: 80108690, Best Before Date: 13/01/2026
- Batch Number: 80108763, Best Before Date: 13/01/2026
Q: What should I do if I have purchased the affected product?
A: If you have purchased the affected product, do not consume it and return it to the point of sale where you purchased it.
Q: How can I contact the company with questions or concerns?
A: You can contact the company at +32 2 568 23 00 or cu**********@*****us.be, Monday – Friday, 8 a.m. – 5 p.m. CEST (Central European Summer Time).
Q: Have there been any reported illnesses or complaints related to the recall?
A: No complaints or illnesses have been reported to date.
